Jeffrey Luciano

About Jeffrey Luciano

It’s a pleasure to meet you! I’m Jeff, a full-time real estate agent, living in Toronto and working in the greater Toronto area. In addition to my professional designations I have a BA in Sociology from McMaster University and an MBA from the University of Toronto. My undergrad degree in Sociology has influenced how I work with my clients, and I strive to make sure that during every step of the process my clients feel comfortable and in control. Many of my clients tell me they chose to work with me because they immediately felt they could trust me.

There are a series of unwritten rules in real estate and a couple of the most important are how your listing strategy communicates your sale price expectations. Here’s our behind the scenes explanation of how it works – and how it doesn’t if agents don’t follow the rules.

Rules are for chumps.

2022-06-10T13:41:45-04:00June 10th, 2022|

Some properties are listed at a price that is really just reflective of what the seller wants to get, not what it’s worth. It can feel like you’re negotiating with a toddler and is often unsuccessful. Here’s our approach to developing a pricing strategy that actually gets the home sold.

It’s that price because I want that much money. Duh.

2022-06-03T13:34:13-04:00June 3rd, 2022|

Despite what headlines might say, the story about the real estate market and what’s coming next is pretty nuanced. Here’s our take on what stat is most useful for predicting what comes next.

Breaking news!

2022-05-06T16:13:37-04:00May 6th, 2022|

As of March 30, 2022, the Government of Ontario has increased the Non-Resident Speculation Tax on real estate from 15% to 20%, and it now applies across the entire province. Here’s what that change means.

Only residents may speculate here.

2022-04-29T15:33:37-04:00April 29th, 2022|

When interest rates rise, the real estate market is impacted. It might not be panicking in the streets, but it definitely impacts the number of sales, the average price and what’s coming next.

What happens when interest rates go up?

2022-04-22T14:12:03-04:00April 22nd, 2022|

Not all homes that look good on paper are actually homes in which you’d want to live. Here’s what happens when a builder or renovator ticks off boxes rather than makes it a home.

It’s not a home, it’s a checklist.

2022-04-08T15:14:14-04:00April 8th, 2022|

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