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	<title>selling &#8211; Refined Real Estate Team</title>
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	<title>selling &#8211; Refined Real Estate Team</title>
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		<title>Hiring a new listing agent?  Hold up…uh, over.</title>
		<link>https://www.refinedrealestateteam.com/hold-upuh-over/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Fri, 26 Sep 2025 14:30:33 +0000</pubDate>
				<category><![CDATA[Buying]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[holdover]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">https://www.refinedrealestateteam.com/?p=14107</guid>

					<description><![CDATA[Can a listing brokerage still get paid if your property sells after your listing with them is terminated or expired?  The short answer is yes, but the longer answer is more complex.]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1"><p>Real estate transactions in Ontario come with a lot of paperwork.  Aspects like sale price, deposit and closing date are pretty clear, but the “boiler plate” paperwork that is used in almost all deals also contains terms and conditions that are not well understood.</p>
<p>The aspect of the listing paperwork that is arguably the most misunderstood is the holdover period.  It is only really relevant when a seller fires their agent (or more broadly, the listing period is over) and then sells the home shortly thereafter – but in our current market we’re seeing a lot more of that!</p>
<p>While it can be difficult to get specific data on how often it takes place, we do know that as of July 2025, about 22% of listings in Canada were cancelled.  Some of those listings were relisted with the same listing agent, some were taken off the market for good and some were relisted with a new agent.  Within Toronto and the GTA, we’re seeing a definite increase in the number of listings that go from one listing brokerage to another, so anecdotally at least, there is more of it happening these days.</p>
<p>Let’s get into how holdover periods work, what you should know and how to best protect yourself.</p>
<h3>Hold up.  Or over.</h3>
<p>A holdover period is the <strong>number of days after your listing expires</strong> during which the listing brokerage can still claim commission <strong>if you sell to someone who was introduced to or shown your property during the listing</strong>. The exact number of days appears in the contract. There is <strong>no standard length in Ontario</strong>—it is negotiated before you sign.</p>
<p>The specific wording in the standard Ontario Real Estate Association (OREA) listing forms is as follows.</p>
<ol start="2">
<li><em> COMMISSION: In consideration of the Listing Brokerage listing the Property:</em><em> </em></li>
</ol>
<ul>
<li><em>the Seller agrees to pay the Listing Brokerage a commission of &#8230;&#8230;&#8230;&#8230;&#8230;% of the sale price of the Property or &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;<br />
&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. (“total commission”) for any valid offer to purchase the Property from any source whatsoever obtained during the Listing Period, as may be acceptable to the Seller.</em></li>
<li><em>the Seller authorizes the Listing Brokerage to co-operate with any other registered real estate brokerage (co-operating brokerage) and to offer to pay the co-operating brokerage a commission of&#8230;&#8230;&#8230;&#8230;&#8230;.% of the sale price of the Property or&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..<br />
Payment to the co-operating brokerage shall be made by the Listing Brokerage out of the total commission calculated above.</em></li>
</ul>
<p><em> </em><em>The Seller further agrees that the total commission calculated above shall be payable to the Listing Brokerage even if there is no co-operating brokerage. The Seller further agrees to pay such commission as calculated above if an agreement to purchase is agreed to or accepted by the Seller or anyone on the Seller’s behalf within &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. days after the expiration of the Listing Period (Holdover Period), so long as such agreement is with anyone who was introduced to the Property from any source whatsoever during the Listing Period or shown the Property during the Listing Period.</em></p>
<p><em> </em><em>If, however, the offer for the purchase of the Property is pursuant to a new agreement in writing to pay commission to another registered real estate brokerage, the Seller’s liability for commission shall be reduced by the amount paid by the Seller under the new agreement.</em></p>
<p><em> </em><em>The Seller further agrees to pay such commission as calculated above even if the transaction contemplated by an agreement to purchase agreed to or accepted by the Seller or anyone on the Seller’s behalf is not completed, if such non-completion is owing or attributable to the Seller’s default or neglect, said commission to be payable on the date set for completion of the purchase of the Property.</em></p>
<p><em> </em><em>Any deposit in respect of any agreement where the transaction has been completed shall first be applied to reduce the commission payable. Should such amounts paid to the Listing Brokerage from the deposit or by the Seller’s solicitor not be sufficient, the Seller shall be liable to pay to the Listing Brokerage on demand, any deficiency in commission and taxes owing on such commission.</em></p>
<p><em> </em><em>All amounts set out as commission are to be paid plus applicable taxes on such commission.</em></p>
<p>Simple, right?</p>
<p>There are a couple of key aspects to that wording that are worth clarifying.</p>
<ul>
<li>First off, you’ll note the description above references “introduced” and that has quite a broad definition. It covers buyers who came through showings (with your old agent or with other buyer agents), open houses, and even inquiries or marketing exposure routed through the listing.</li>
<li>The referral‑of‑enquiries clause requires you to pass <strong>all</strong> buyer inquiries to the brokerage while the listing is active. If one of those inquiries becomes a sale during the holdover window, commission may be owed.</li>
<li>If you <strong>relist with a new brokerage</strong> and sell during the first brokerage’s holdover window, your responsibility to the first brokerage is <strong>reduced by whatever you pay under the new agreement</strong>. Depending on the two fee structures, you might still owe a top‑up unless you plan ahead.  More on that shortly.</li>
</ul>
<h3>Why do holdovers even exist?</h3>
<p><strong> </strong>A listing brokerage invests considerable resources when they represent a seller in listing their property.  In addition to the listing agent’s time (and the time of their support staff), listings often come with tangible expenses paid out on the assumption of a sale.  These are broadly related to marketing (photography, floorplans, websites, advertising) but can also include significant costs related to staging and even pre-list repairs or renovations to the home.</p>
<p>The holdover clause protects the brokerage’s right to be paid <strong>when their efforts generates the buyer</strong> but the deal is finalized after the listing ends.</p>
<p>Bluntly, it is in place to prevent an unscrupulous seller from hiring a listing agent, getting them to do the work to prepare for the listing, market the listing and find a buyer, and then fire their agent and do the deal with the same buyer without paying any commission.  That rarely happens, but it does on occasion and the holdover period exists to prevent it.</p>
<h3>Is this something I need to be concerned about?</h3>
<p>The holdover period typically only comes into play if your listing agent fails to sell the property AND you have the opportunity to do a private sale with someone who is aware of the property due to their efforts.</p>
<p>Here’s a few key points to consider.</p>
<p><strong>1) A private sale soon after expiry can trigger commission</strong></p>
<p>If someone who saw your home during the listing returns and you accept their offer within the holdover window, commission may apply—even if you negotiate directly.  So if things don’t work out with your agent and someone knocks on your door and says I came by an open house last month and liked the home and I’m interested in talking now, be aware that commission is likely still in play.</p>
<p><strong>2) A returning buyer after expiry still means the listing agent likely gets paid</strong></p>
<p>If there is a buyer who saw the home during your listing, perhaps even submitted an unsuccessful offer, decides that they want to try again and a deal is made (during the holdover period), then commission to the prior listing brokerage likely applies.</p>
<p><strong>3) Relisting doesn’t automatically erase the first agreement</strong></p>
<p>Selling under a new listing within the holdover window can still leave a partial obligation to the first brokerage. For example, if you hire an agent and agree to pay 5% commission on the sale of the home and then end up hiring a new agent who takes on the listing for 4% commission, you likely will still owe that “missing” 1% to your original listing brokerage.  This is only if it sells during that holdover period.</p>
<p><strong>4) Expect a wide definition of “introduced”</strong></p>
<p>Open houses, booked showings through co‑operating brokerages, and prospecting from the listing marketing all fit under the term “introduced”.  While it can be difficult to prove that a buyer was introduced to your listing via your former agent, it is often very clear.  Consider a situation where a deal takes place and the buyer’s name matches the name of a person who came through an open house.  That counts as introduced.  Or, what if the buyer was represented by a real estate agent that showed the property to that client – or another client – when you had it listed with your old agent?  Yes, that counts as introduced as well.  In a dispute over whether commission is owed, the brokerage will rely on that breadth of definition, so consider carefully how this new buyer knows your home is available for sale.</p>
<h3>So, is there anything I should do to protect myself?</h3>
<p>If you’re concerned about what the holdover period may mean to your planned approach to selling the home, then you can discuss with the listing agent you intend to hire about adjustments to the holdover period clause.</p>
<ul>
<li><strong>Negotiate the length.</strong> Choose a window that matches your plan post‑expiry.  For example, if you were open to trying a spring listing with an agent for a couple of months but if it doesn’t result in a sale, you’d like to relist for sale on your own in the fall, then you made want a shorter holdover period.</li>
<li><strong>Narrow the scope.</strong> Limit holdover to <strong>named</strong> or <strong>documented</strong> prospects who were actually shown the property. Ask the brokerage to maintain and share a prospect list when the listing ends.  This is a good practice and while it requires the listing brokerage to keep track of activity, it narrows the possible problems you could encounter in terms of who is an actual prospect.</li>
<li><strong>Coordinate any relist.</strong> If you expect to relist quickly, set commission terms so you don’t pay twice (or owe a top‑up) if a holdover buyer appears.  This is particular relevant if your planned relist is with a lower cost (lower commission) listing agent.</li>
<li><strong>Document exposure.</strong> Keep a clean record of showings, open‑house sign‑ins, and inquiries. It keeps everyone honest and resolves disputes faster.</li>
<li><strong>Have your lawyer review changes.</strong> Small wording tweaks avoid big headaches later.</li>
</ul>
<p>Remember that just like real estate commissions and other aspects of a listing agreement, the holdover period is not set in stone and can be negotiated.  That being said, your preferred listing agent may not be interested in agreeing to a holdover period structure that creates a higher risk of not getting paid for their efforts.</p>
</div><div class="fusion-separator fusion-has-icon fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div><span class="icon-wrapper" style="border-color:#af2026;background-color:#ffffff;font-size:15px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px"><i class="fa-home fas" style="font-size: inherit;color:#af2026;" aria-hidden="true"></i></span><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-2"><p>Holdover periods are there to protect the brokerage – and the listing agent &#8211; when their work and efforts produced your buyer. It’s <strong>fully negotiable</strong>—length and scope—and smart planning avoids surprise obligations.  Many listing agents gloss over the holdover period and its implications, but we always want our clients to be clear on what they’re signing and how it can impact their sale.  If you like the idea of working with agents who want a fair, clear approach to getting your home sold for the best price, then <a href="https://www.refinedrealestateteam.com/contact-us/" target="_blank" rel="noopener">get in touch</a> with us!</p>
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			</item>
		<item>
		<title>No, not that foot, the other one.</title>
		<link>https://www.refinedrealestateteam.com/no-not-that-foot-the-other-one/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Fri, 26 May 2023 16:48:02 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[best results]]></category>
		<category><![CDATA[levels]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">https://www.refinedrealestateteam.com/?p=11353</guid>

					<description><![CDATA[Not all properties are presented with their best foot forward.  We’ve identified the three levels of presenting real estate that listing agents can achieve.  Which level do you think most agents hit?]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3"><p>With over 70,000 real estate agents registered with the Toronto Regional Real Estate Board, there are bound to be differences in the level of experience and the approaches taken by agents in their work with sellers.</p>
<p>There are many reasons why a seller would choose a particular agent to list their property for sale, whether it is reputation, experience, commission, services provided or a recommendation from a trusted source.</p>
<p>Regardless of how an agent secured a listing, they have the same job.  Within the Refined team, we identify that job as having three components:</p>
<ol>
<li>Price it properly.</li>
<li>Market it effectively.</li>
<li>Negotiate it aggressively.</li>
</ol>
<p>The end result of your agent doing all of those things is the home selling quickly, for the most amount of money, with the least amount of stress.</p>
<p>Every listing agent has choices they need to make on how to market the property to bring in the right type of buyer.  Whenever we view listings that have stayed on the market for longer than average or sold for less than they should have, the common thread is how the listing agent chose to present the property.</p>
<p>It takes time, experience and a focus on learning what works (and what doesn’t work) in order to best present properties for sale.  We see listing agents fall within three levels of understanding how to present real estate, and if you look at real estate listings, you can often identify which of the three levels the listing agent has achieved.</p>
<p>Let’s review the three levels and see if you can identify which level most agents fall within based on your personal experiences.</p>
<h3>Level One – That’s Not My Job</h3>
<p>We’re calling this Level One, but it might more accurately be described as not having any understanding of how to present real estate.</p>
<p>The telltale indicator of an agent who is at this level is a focus on facts (often to an incomplete level) with no effort made to place those facts in context.</p>
<ul>
<li>A mostly filled-in MLS listing but any aspect that requires consideration or analysis is missing.</li>
<li>Room dimensions but no detail as to features in the room, which bedroom is which, whether the kitchen and living room dimensions are shared or separate, etc.</li>
<li>Photos taken by the agent with their cellphone, often in bad light and odd angles. No logical presentation of the order of the photos, with a close up shot of a scratched dining table followed by a basement bathroom photo, followed by the closet in the primary bedroom.</li>
<li>The remarks section at the bottom of the MLS restates the same information as in the listing and provides no context. Is it a three bedroom bungalow perfect for empty nesters, is the backyard fully fenced, is it in a good school district or close to convenient retail and restaurants – you won’t know based on the listing.</li>
</ul>
<p>While properties presented this way is often indicative of a new agent who hasn’t grasped that it is their job to help buyers understand the appeal of the home, there are sadly some experienced agents who still don’t think interpreting the facts is their job.</p>
<h3>Level Two – A Good Grasp of the Basics</h3>
<p>At this level, the listing agent has internalized the need to not just provide facts, but to provide other information that will be helpful to convincing a buyer this is their next home.</p>
<p>The telltale indicator of an agent who has reached this level is a more complete provision of all relevant facts, as well as sharing some aspects that may be relevant to a buyer’s attempt to see if it is a fit.</p>
<ul>
<li>A complete MLS listing, including fields that are not mandatory when you upload the listing.</li>
<li>Floorplans that help buyers see not just the dimensions of the rooms, but also how the space flows so a buyer can see if the small bedroom is beside the primary bedroom and good for a young child or on another level with a sliding glass door to the back deck.</li>
<li>Descriptions of the rooms themselves with highlighted features, such as the walk-in closet in the 2<sup>nd</sup> bedroom, the solid surface counters in the kitchen or the heated floor in the primary ensuite bathroom.</li>
<li>Lots of professional photos of the interior and exterior of the home, perhaps with a 3D virtual tour so that someone who likes the look of the listing can see how it feels to “walk” through the home online.</li>
<li>Remarks for potential buyers that show the agent understands why a buyer might be looking at this home over others. If the home is located in a preferred school district or a short walk to a GO station and that is important to buyers looking in the area, they mention it.</li>
<li>Additional remarks for purchasing agents that gives them more useful information, such as who it would be suitable for (whether it is bring your fussiest clients to this incredibly well-renovated family home, or this is perfect for your handyman or builder clients) so that it sets expectations and helps agents direct the right buyers to the home.</li>
</ul>
<p>Agents who have reached this level tend to be working with full-service real estate brokerages where the focus is on quality and results rather than the lowest commission.  We have seen some well-done listings from discount brokerages but they tend to be the exception that proves the rule.</p>
<h3>Level Three – There Is No Such Thing As One Size Fits All</h3>
<p>The final level that a listing agent can reach is where they have learned the basics and the ways in which properties can be well presented to the public but have also learned that there is no such thing as one size fits all.</p>
<p>The telltale indicator of an agent who has reached this level is a comprehensive approach to the listing that has omitted irrelevant elements and added in unique or unusual aspects to the way it is presented.</p>
<ul>
<li>A detached house setup as an income property, where the listing agent has included an attachment with the financials for the property, including rental rates and existing lease terms, utilities, insurance and other costs and a net income calculation.</li>
<li>An existing house in need of significant renovation where the listing agent has prepared two packages for prospective buyers. The first is focused on existing floorplans and dimensions and useful information for people considering buying to renovate the house, such as the high basement ceiling height, the existing separate entrance or the process for adding parking.  The second package is focused on buyers who would tear down and build a new home and includes a survey, buildable area on the lot and even plans for a new home that have been approved for the property.</li>
</ul>
<p>The agents who know how to present a typical property and who recognizes when a new listing differs in significant ways from the typical property is able to provide the right information to attract a buyer who considers the differences valuable rather than a detraction.</p>
</div><div class="fusion-separator fusion-has-icon fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div><span class="icon-wrapper" style="border-color:#af2026;background-color:#ffffff;font-size:15px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px"><i class="fa-home fas" style="font-size: inherit;color:#af2026;" aria-hidden="true"></i></span><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-4"><p>In our experience working with buyers, we see the majority of listing agents fall somewhere between level one and two.  It is thankfully not that common to see that many listings fall under the level one category, as whenever we do see such listings we shake our head in dismay at the poor reflection it casts upon real estate agents.</p>
<p>While it does vary depending on the price point as well as the geographic area, in most urban areas in the GTA, the majority of listings fall in the level two category.  Some might be missing floor plans, others might not share useful information about the community that would help push a buyer into seeing the home, but generally they grasp that considering the property from a buyer’s perspective is helpful.</p>
<p>The final level is still relatively rare and we regularly encounter listing agents who are trying to do a good job for their sellers but have failed to realize that the standard approach isn’t suitable for a property that has other aspects worth considering.  Such listings often take a long time to sell as they are effectively targeting the wrong buyer pool and discouraging the right type of buyer from considering the property.</p>
<p>If you’re looking to sell a property, then we’d love to help make sure you put your best foot forward.  If that sounds appealing, <a href="https://www.refinedrealestateteam.com/contact-us/" target="_blank" rel="noopener">get in touch</a>!</p>
</div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><a class="fusion-no-lightbox" href="https://www.refinedrealestateteam.com/contact-us/newsletter-signup/" target="_self" aria-label="Call2"><img decoding="async" width="600" height="240" src="https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2.png" alt class="img-responsive wp-image-2922" srcset="https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2-200x80.png 200w, https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2-400x160.png 400w, https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2.png 600w" sizes="(max-width: 640px) 100vw, 600px" /></a></span></div>
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		<title>What happens when a home doesn’t sell?</title>
		<link>https://www.refinedrealestateteam.com/what-happens-when-a-home-doesnt-sell/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Fri, 17 Feb 2023 20:09:45 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[failed]]></category>
		<category><![CDATA[holding back]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">https://www.refinedrealestateteam.com/?p=11176</guid>

					<description><![CDATA[Here are the three options that sellers and their agent have when a home doesn’t sell on the scheduled offer date.]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-5"><p>If you’re considering selling your home, you have a choice between two commonly used approaches.</p>
<p>The first is old school.  Decide on a price you would take, list it for sale at that price, and hope someone will pay pretty close to that price.</p>
<p>The second is a relatively recent development in the last couple of decades.  While it happened on the rare occasion before then, it became increasingly common and even the predominant approach in a seller’s market.  It involves listing for a price that is significantly lower than the home is worth or that the seller would accept, having a marketing period of a week or so, and then reviewing (hopefully multiple) offers on a specific offer date.</p>
<p>In the shifting market we’re experiencing in Toronto and the GTA these days, both approaches are being used and it is a real topic of conversation as to which one is appropriate.  The answer varies depending on location, price point, housing type and other aspects, but we are definitely seeing a number of sellers that take the second approach and see if not work as planned.</p>
<p>What comes next is a function of how well they thought through their initial listing strategy and price.  Let’s go through the three options that sellers and their agent have when the home doesn’t sell on the offer date.</p>
<h3>Option #1 &#8211; Raise The Price</h3>
<p>In our opinion, this is the best next step that a listing agent can take, but it relies on a few things have been doing correctly.</p>
<p>If the listing strategy was properly thought through, the listing price was below market value.  A large part of the idea behind holding back on reviewing offers to a certain date is that you create a situation with multiple offers.</p>
<p>In order to receive multiple offers, you need lots of prospective buyers to view the property.  If it is listed below market value, you have buyers who see the listing and say, “That looks like a great home for that price, let’s check it out.”</p>
<p>While a good purchasing agent will be able to guide expectations for their client, there are new or inexperienced agents who can’t help their client understand the likely sale price for the property.  Such buyers end up putting in offers for the property that aren’t market value and won’t be accepted.  They do, however, serve to put pressure on other buyers to raise their offer price, often resulting in a good sale price for the seller.</p>
<p>If the listing agent understands the protocol on how holding back reviewing offers is supposed to work, they have listed well below market price.  Despite the property looking like a bargain, it failed to attract the price the seller was hoping for and now a change needs to take place.</p>
<p>They could lower the price even further and hold back reviewing offers until a later date, but that is quite risky.  If the market didn’t give them the price they wanted with their initial, below market value price, then going even lower is not likely to get them anywhere close to their desired sale price.</p>
<p>By raising their price to their desired sale price and accepting offers at anytime, the listing agent is telling the market that they didn’t get any offers close to that amount before (otherwise they would have dealt with it and sold on the offer date) and that they want a sale price close to their new, higher list price.</p>
<p>In essence, it’s going back to the way all homes used to be sold because the other approach didn’t work out.  There are, however, other options if their initial pricing strategy wasn’t thought through properly.</p>
<h3>Option #2 – Keep The Price The Same</h3>
<p>The second option is for the listing agent to remove the instructions to agents that they are holding back on reviewing offers until a certain date, say they will review offers anytime, yet keep the price the same.</p>
<p>This approach is an indication that the listing agent didn’t really think through their pricing strategy.  If they are willing to sell the home at the same price as when they were holding back on reviewing offers, they clearly have given up on getting more than that initial price for the home.</p>
<p>In theory, this could appeal to buyers who thought the home was worth exactly the list price but were scared off by the idea of a multiple offer situation or thought (rightly!) that the seller was saying they wanted more than that price.</p>
<p>In practice, we find that this just indicates to the market that the seller and their agent didn’t have a good grasp of what the home was actually worth and after trying to see if anyone would buy it for more, they are now willing to take less.</p>
<p>This often creates the perception that the home has something wrong with it and that the price is too high.  Regardless of whether either of these are true, the perception can certainly affect whether buyers are interested and at what price.</p>
<p>If the initial list price was actually what the seller was hoping to get, then the listing agent has made a mistake and has a tough road ahead.</p>
<h3>Option #3 – Take The Property Off The Market</h3>
<p>While keeping the price the same and getting a sale price the seller wants is challenging, it is definitely preferable to the third option for dealing with when a home doesn’t sell on the offer date.</p>
<p>While it isn’t common, we do occasionally see listings being terminated (and not coming back on the market) after the offer date.</p>
<p>This is the clearest indicator to us of a listing agent who managed to get the listing on the promise of a great, quick sale price.  When the offer date came and no offer came in with the price the seller wanted, they fired the listing agent.</p>
<p>It’s a frustrating circumstance for buyers, as they saw a home they liked and wanted to buy.  The agent they were working with had to rely on the listing agent doing their job well, which means informing their seller client of what a reasonable price would be for the home.  The buyer and their agent undoubtedly went into the process with the hope of coming to a deal, yet if the seller isn’t well served by their agent, that is not likely to happen.</p>
<p>When we act as a purchasing agent for a client in situations like this, it’s somewhat of a powerless situation for our side.  If the listing agent or their seller don’t have a grasp of the market and want an unreasonable amount, there is often nothing we can do to help our client get the property.  All of the logic in the world won’t influence a seller who is unreasonable and only listed their home on the promise of a crazy sale price.</p>
</div><div class="fusion-separator fusion-has-icon fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div><span class="icon-wrapper" style="border-color:#af2026;background-color:#ffffff;font-size:15px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px"><i class="fa-home fas" style="font-size: inherit;color:#af2026;" aria-hidden="true"></i></span><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-6"><p>It’s pretty clear that of the three options sellers have when their home doesn’t sell on the offer date, the first option is the most likely to get the home sold.  When the listing agent did their job properly, raising the price and accepting offers anytime is something they have prepared their client for and is likely to succeed.</p>
<p>When the listing agent didn’t do things properly, they are left with either continuing at the same price or having the listing terminated.  If they continue at the same price, it often sits for a length of time before the price is dropped to what the market will now pay for this stale listing.</p>
<p>If you are considering buying or selling, make sure you work with a Realtor who understands how pricing strategy plays into getting a home sold.  On the sale side, you want your agent to be clear about a path to getting you the price you want.  On the buy side, you want your agent to understand what is going to happen with a property you want to buy.  In either case, we’d love to help make your goals a realty and encourage you to <a href="https://www.refinedrealestateteam.com/contact-us/" target="_blank" rel="noopener">get in touch with us</a> to start the conversation.</p>
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		<title>A luxury tax on houses?  We are playing Monopoly!</title>
		<link>https://www.refinedrealestateteam.com/a-luxury-tax-on-houses-we-are-playing-monopoly/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Fri, 12 Feb 2021 18:00:21 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Buying]]></category>
		<category><![CDATA[Houses]]></category>
		<category><![CDATA[Renovating]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[bang for your buck]]></category>
		<category><![CDATA[house]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">https://www.refinedrealestateteam.com/?p=6774</guid>

					<description><![CDATA[Toronto may increase the Municipal Land Transfer Tax (MLTT) by 1% on homes over $2M when it meets next week to approve the City’s 2021 Budget.  Here’s why that’s bad for everyone.]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-7"><p>We’ve previously talked about how <a href="https://www.refinedrealestateteam.com/monopoly-got-one-thing-about-real-estate-absolutely-right/" target="_blank" rel="noopener">Monopoly got at least one thing right when it comes to real estate</a> and we’ve recently heard talk about the introduction of another element of the board game into the Toronto real estate market.</p>
<p>There is the potential for Toronto City Council to increase the Municipal Land Transfer Tax (MLTT) when it meets next week to approve the City’s 2021 Budget.  We have previously seen deliberations by the City’s Budget Committee, which voted down an attempt to increase the MLTT on homes priced over $2 million by an additional percentage point – a 40 per cent tax hike, even though inflation in Toronto was below one per cent in the Toronto CMA in 2020 and will likely approach two per cent in 2021.</p>
<p>It is possible that this proposal will be tabled again at City Council when they meet to approve the 2021 City Budget on February 18, 2021.  Let’s take a look at why this is a bad idea.</p>
<h3>Only a problem for the 1%?  Try the 38%.</h3>
<p>When we think about homes over $2 million dollars, it seems like we’re talking about something that only impacts the wealthy.  Let’s dive into that a bit.</p>
<p>We checked what’s for sale right now in Toronto and if we look at houses (anything that isn’t a condo), we’ve got 1,261 houses for sale.  478 of those houses are listed for more than $2M.  That means that more than a third of the houses on the market would incur this potential luxury tax if it were approved.  That takes the land transfer tax for a $2M house from around $73,000 to around $93,000.</p>
<p>Here’s the break down of the list price of currently available (as of February 12, 2021) freehold houses for sale in Toronto in a handy pie chart.</p>
</div><style type="text/css">#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(1) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(2) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(3) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(4) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(5) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(6) span{color: #ffffff;}</style><div id="fusion-chart-1" class="fusion-chart legend-top" data-type="pie" data-chart_legend_position="top" data-x_axis_labels="Under $1M|$1M to $2M|$2M to $3M|$3M to $4M|$4M to $5M|Over $5M" data-show_tooltips="yes" data-bg_colors="rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(255,152,0,1)|rgba(233,30,99,1)|rgba(255,235,59,1)|rgba(96,125,139,1)" data-border_colors="rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(255,152,0,1)|||" data-border_size="1" data-border_type="smooth" data-chart_fill="off" data-chart_point_style="circle" data-chart_point_size="3" data-chart_axis_text_color="rgba(102,102,102,1)" data-chart_gridline_color="rgba(0,0,0,0.1)"><div class="fusion-chart-dataset" data-label="Data Set 1" data-values="262|521|244|109|48|77" data-background_color="rgba(0,188,212,1)" data-border_color="rgba(0,188,212,1)"></div><h4 class="fusion-chart-title">Houses for Sale in Toronto</h4><div class="fusion-chart-inner"><div class="fusion-chart-wrap"><canvas></canvas></div><div class="fusion-chart-legend-wrap"></div></div></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-8"><p>One thing that jumps out from this chart is that only 20% of the houses for sale right now in Toronto are listed at under $1M.  It wasn’t too long ago that a million dollar home was a mansion with stables for the horses and quarters for the butler.  Now, it might very well be a fixer upper on an OK street in Toronto.</p>
<p>While we’re clearly dealing with a lack of supply compared to demand, real estate prices have increased over time and are predicted to continue to increase.  Over time, this luxury tax will impact more and more home buyers.</p>
<h3>Discouraging move-up buyers isn’t helpful.</h3>
<p>The housing market depends on buyers and sellers for its existence.  The fewer sellers there are, the more prices go up for the buyers who are competing for what’s for sale.</p>
<p>Even more crucially, any buyer who is already in the housing market (i.e. owns a home) may choose to wait to sell their property until they have bought a home.  In a seller’s market, this is a wise approach.  What happens when this move-up buyer can’t find a home they like or can afford?  They delay their sale.</p>
<p>When we increase the cost of purchasing, it has an impact on what people can afford and a seller may decide to renovate their existing home rather than move.  This is helpful to the renovation industry, but it decreases the level of sellers who enter the market.  Here’s how that trickles down:</p>
<ul>
<li>Consider the person who decides to renovate rather than sell their $1.5M detached home because the $2M is now even more costly.</li>
<li>The buyer who was eager to move from their $1.2M semi into that $1.5M detached home gives up because of lack of inventory.</li>
<li>The buyer who was looking to go from their $1M townhome into a $1.2M semi can’t find many options and decides to stay put.</li>
<li>The buyer who was ready to sell their $800K condo and buy a $1M townhome sees little on the market and faces tons of competition to stays put.</li>
<li>The renter who was ready to enter into the housing market at long last can’t find a good $800K condo that meets their needs.</li>
</ul>
<p>The last one may seem a bit far-fetched given the condo market right now, but the property ladder is very much a real thing and anything that impacts one part of the ladder has an impact on all other levels.</p>
<h3>Do we want to make Toronto even more expensive a place to buy?</h3>
<p>We know that prices are high in Toronto, but many people don’t know that Toronto already has the highest land transfer tax in the country at almost 4% of the property’s value.  These homes get no additional city services or provincial services despite paying this tax.  By adding an additional one percent, you increase the cost for someone to buy a more expensive property in Toronto.</p>
<p>With the increase in the number of people who are given the ability to work from home during the pandemic, we’ve seen many people leave urban centres like Toronto for smaller communities or rural homes.</p>
<p>Toronto is the only municipality to have their own land transfer tax, effectively doubling the cost of this tax for buyers within the city limits.  By adding a luxury tax on homes over $2M, we make it even more appealing for this subset of buyers to consider living outside of the city.  While a $2M home may not be the sole purview of the uber-wealthy anymore, the buyers who can afford such a home often make significant contributions to the local economy by patronizing local business and employing residents.</p>
<p>It is challenging to impact the cost of real estate in Toronto but we can avoid making it even more expensive to buy a home in the city.</p>
</div><div class="fusion-separator fusion-has-icon fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div><span class="icon-wrapper" style="border-color:#af2026;background-color:#ffffff;font-size:15px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px"><i class="fa-home fas" style="font-size: inherit;color:#af2026;" aria-hidden="true"></i></span><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-9"><p>While a luxury tax on homes over $2M sounds like it is a problem for only the wealthy, it impacts a surprisingly high amount of buyers.  In addition to the direct impact, we will see it affect housing affordability across the board and homes down the property ladder, as well as having an overall negative impact on the economy as more people choose to buy and live outside the city.</p>
<p>We believe that instead of a luxury tax, the focus should instead be on helping first-time home buyers with the MLTT rebate, which has not kept pace with inflation. Most first-time buyers now pay a MLTT of about $25K on the average home.</p>
<p>If you’re looking to buy or sell a home in the $2M or higher price point, you need to work with agents who understand how the segment works.  Please feel free to <a href="https://www.refinedrealestateteam.com/contact-us/" target="_blank" rel="noopener">get in touch with us</a> to talk about next steps.</p>
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		<title>There it is…the tipping point.</title>
		<link>https://www.refinedrealestateteam.com/there-it-isthe-tipping-point/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Fri, 29 Jan 2021 17:06:18 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Renovating]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[bang for your buck]]></category>
		<category><![CDATA[house]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">https://www.refinedrealestateteam.com/?p=6724</guid>

					<description><![CDATA[When buyers consider a home, there is a process by which the form their impression and decide if they like it or not.  There is often a tipping point where they go from interested to not interested.]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1100px + 0px );margin-left: calc(-0px / 2 );margin-right: calc(-0px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-10"><p>Sociologist Morton Grodzins took the term “tipping point” from physics and applied it to his study of American neighbourhoods in the 1960s.  In essence, the tipping point is where “one too many” of any specific item or circumstance makes people change their mind to the opposite position.</p>
<p>With real estate, buyers approach any given property with a set of their own criteria as to what is valuable and necessary for their new home.  We can’t control that, but we can control the impression they begin to form as they explore a home.</p>
<p>We’ve taken our observations of buyers and developed three rules that we use with our listing clients to avoid buyers who are considering the home hitting the tipping point – and walking away from the home.</p>
<h3>Rule # 1 – “If it’s cheap and easy to fix, fix it.”</h3>
<p>The corollary to this rule is that no home is perfect.  Sellers can often get overwhelmed with the work that would be necessary to turn their home into a show stopper, and decide to not do much of anything at all.</p>
<p>As buyers go through a home, they aren’t concerned about the first imperfection they see.  They are forming an overall impression of the home and that impression is based on taking into account all that they see.</p>
<p>The exact number varies depending on the specific buyer but every buyer has a point where they say “Wow, this home needs a ton of work.”  When a buyer reaches that point, they may decide to not offer to buy the home, or if they do, they adjust their offer price to a lower level.</p>
<p>Some imperfections with a home would cost a lot of money and take significant time to fix.  Many imperfections, however, can be dealt with quickly and cheaply.  Here are some examples:</p>
<ul>
<li>Worn, fading or damaged paint can be easily painted.</li>
<li>Discoloured, cracked or missing caulking can be easily fixed.</li>
<li>Dirty windows, surfaces and fixtures can be easily cleaned.</li>
</ul>
<p>Any minor imperfections that can be easily and cheaply fixed should be fixed.  They may not be impactful on a individual basis, but if we can avoid a buyer getting an overall impression of poor maintenance or care, it is well worth doing.</p>
<h3>Rule # 2 – “Your best bang for your buck comes from turning a negative into a neutral.”</h3>
<p>Another way to phrase this rule is that everyone has their own sense of style and taste, but no one likes something that is broken.</p>
<p>Buyers often want to put their own stamp on a property they buy and what one buyer considers tasteful is distasteful to another.  We’ve often walked through properties with buyer clients where they hate a renovation that was just completed.</p>
<p>A good principle for sellers to follow is that if something is broken, it needs to be fixed.</p>
<ul>
<li>A dated bathroom with pastel tiles isn’t appealing, but if the tiles are cracked and broken, you need to fix it. That fix should make it inoffensive, but it is not necessary to totally renovate the bathroom.</li>
<li>Stained and dirty stair carpet that can’t be steam cleaned needs to be replaced. It isn’t necessary to replace it with hardwood even if most buyers prefer that, but you can’t leave carpeting that buyers will find very off-putting.</li>
<li>A small, basic porch or patio isn’t going to get you any rave reviews, but if the wood isn’t rotten or damaged, you don’t need to replace it. If it is damaged and a safety hazard, you can’t leave it without giving buyers a strong impression of the home being a money pit.</li>
</ul>
<p>Such examples show that sometimes you have to spend money to repair a problem even if the end result is still not something buyers will rave about.  What’s important is that you remove something that might make them decide to not buy your home.</p>
<h3>Rule # 3 – “Turn unknowns into knowns.”</h3>
<p>That may not be the most elegant sentence from a grammatical perspective, but the concept is crucial.</p>
<p>We are all predisposed to deal with uncertainty by assigning the worst possible case to it.  It’s how we avoid situations where things are terrible – by assuming they will be terrible and not moving forward.</p>
<p>In real estate, there are often aspects or elements to a home that are missing or inferior.  Adding or improving these aspects would absolutely add value to the home, but the cost is unknown.</p>
<ul>
<li>A basement with a low ceiling would be much more appealing if the basement was dug out by three feet. Getting a quote for that work and providing it to a buyer removes most of the uncertainty around that work.</li>
<li>A home that needs a new roof should have quotes gathered on the cost of that work. It doesn’t need to be done, but you need to able to reassure a buyer as to the scope of the work.</li>
<li>A condo that would be a good short or long-term rental means a buyer will want to know rental rates and if rentals are permitted. Finding out that information encourages buyers who might otherwise move on due to uncertainty.</li>
</ul>
<p>It is easy to say that a buyer and their agent should satisfy themselves as to the answer to an important question – but it is far more helpful to share what information you can gather so you remove uncertainty from the equation.  While the information may result in a buyer deciding to not offer on the home, it avoids wasted time with deals that don’t go forward during the buyer’s due diligence phase.</p>
</div><div class="fusion-separator fusion-has-icon fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div><span class="icon-wrapper" style="border-color:#af2026;background-color:#ffffff;font-size:15px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px"><i class="fa-home fas" style="font-size: inherit;color:#af2026;" aria-hidden="true"></i></span><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-11"><p>Every potential buyer for a property is assessing and weighing different aspects of it against an internal list of what they want in a property.</p>
<p>If you can remove easily fixed imperfections, turn negatives into neutrals and provide useful information, you avoid buyers reaching the tipping point of deciding the home isn’t for them.  When you avoid that, you see more showings, more offers and a higher sale price.  If that sounds appealing, <a href="https://www.refinedrealestateteam.com/contact-us/">get in touch</a> so we can help you with your sale.</p>
</div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-5 hover-type-none"><a class="fusion-no-lightbox" href="https://www.refinedrealestateteam.com/contact-us/newsletter-signup/" target="_self" aria-label="Call2"><img decoding="async" width="600" height="240" src="https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2.png" alt class="img-responsive wp-image-2922" srcset="https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2-200x80.png 200w, https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2-400x160.png 400w, https://www.refinedrealestateteam.com/wp-content/uploads/2019/07/Call2.png 600w" sizes="(max-width: 640px) 100vw, 600px" /></a></span></div>
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		<title>Don’t list your house on a holiday.  Seriously people.</title>
		<link>https://www.refinedrealestateteam.com/dont-list-your-house-on-a-holiday-seriously-people/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Mon, 04 Jul 2016 12:38:27 +0000</pubDate>
				<category><![CDATA[Selling]]></category>
		<category><![CDATA[canada day]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">http://jeffreyluciano.com/?p=841</guid>

					<description><![CDATA[First off, happy belated Canada Day! As the holiday fell on a Friday this year, I thought I wouldn’t do a post on Friday as normal.  I know you probably sat by your computer all afternoon, into the early evening, waiting and wondering when Jeff will do his next post. I may be overstating your interest]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" class="alignnone size-full wp-image-842" src="http://jeffreyluciano.com/wp-content/uploads/2016/07/canadaday01banner.jpg" alt="canadaday01banner" width="500" height="160" /></p>
<p>First off, happy belated Canada Day!</p>
<p>As the holiday fell on a Friday this year, I thought I wouldn’t do a post on Friday as normal.  I know you probably sat by your computer all afternoon, into the early evening, waiting and wondering when Jeff will do his next post.</p>
<p>I may be overstating your interest in my website.</p>
<p>On the off chance you weren’t sitting around waiting for me to post an article, I hope you had a great Canada Day and that you managed to stay dry and enjoy some fireworks!</p>
<p>Given it’s Monday morning, I’ll keep this post to the point.</p>
<p>When you sell your home, the number of days on market is<span id="more-841"></span> one of the clearest indicators of the appeal of the house.  In a hot seller’s market like this, we rarely see homes stay longer than a few weeks and I’ve had buyer clients ask me what is wrong with a house that has been on the market more than 10 days.  (In most cases, the answer is it’s overpriced.)</p>
<p>With the days on market a key indicator for buyers and their agents, it boggles my mind that some agents decide to list a home on a holiday.</p>
<p>There were 120 homes listed for sale on Canada Day.  Ranging from a $185,900 apartment to a $5.6 million dollar mansion, 120 agents made the decision to list on Canada Day.</p>
<p>Why on earth would you list a home for sale on a holiday, when every brokerage is closed and unable to book appointments directly?</p>
<p>What makes you decide to list a home for sale on a day when both buyers and their agents are not likely to be out house hunting?</p>
<p>I learned very early on that listing a home for sale on a holiday (or on a holiday long weekend) is really just going to fast forward the process of your listing looking stale and therefore overpriced.</p>
<p>Unfortunately, these 120 sellers were poorly served by their agents and it will result in lower sale prices.</p>
<p>If you or someone you like are considering selling a home and would like to work with a Realtor who understands the importance of timing, please give me a call or email.  I’d love to be responsible for what comes next.</p>
<p>Regards,</p>
<p>Jeff</p>
<p><img decoding="async" class="alignnone size-full wp-image-713" src="http://jeffreyluciano.com/wp-content/uploads/2016/02/JL.COM-Design.jpg" alt="JL.COM-Design" width="600" height="224" /></p>
<p><strong>WINDOWS OVERLOOKING LIFE</strong></p>
<p><em>Rooms without a view are prisons for the people who have to stay in them.</em></p>
<p>It is surprising how often home builders fail to take into account the view from inside a room.  Natural light regardless of the view seems to be the mantra but I believe that a blocked or bad view out a window outweighs the benefit of natural light.</p>
<p>For home owners looking to increase the appeal of their home, spend some time working on improving what can be seen from your windows.  Buyers will respond to it and your home will sell quicker and for more money.</p>
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		<title>4 Bedrooms under $400,000?</title>
		<link>https://www.refinedrealestateteam.com/4-bedrooms-under-400000/</link>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Fri, 27 Feb 2015 19:27:57 +0000</pubDate>
				<category><![CDATA[Selling]]></category>
		<category><![CDATA[brampton]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">http://jeffreyluciano.com/?p=496</guid>

					<description><![CDATA[One of the most common reasons for moving from one home to another is space.  Whether it is too little space or too much space, when your home no longer matches up with your life, it makes moving to a home that is a better fit very appealing. Now don’t get me wrong.  Features such]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" class="alignnone size-full wp-image-497" src="http://jeffreyluciano.com/wp-content/uploads/2015/02/49newstead.jpg" alt="49newstead" width="501" height="160" /></p>
<p>One of the most common reasons for moving from one home to another is space.  Whether it is too little space or too much space, when your home no longer matches up with your life, it makes moving to a home that is a better fit very appealing.</p>
<p>Now don’t get me wrong.  Features such as upgraded kitchens or bathrooms, new floors, backyards with trees – these are all things that home buyers value.</p>
<p>If the space doesn’t work for the buyer though, the steeliest of stainless steel appliances won’t matter.  (I apologize to the Ontario education system for using the word steeliest.  You didn’t fail me, but I may have just failed you.)</p>
<p>I am thrilled to have just put a property on the market that combines great living space with the features that buyers are looking for in a home.<span id="more-496"></span></p>
<p>It is a semi-detached home in the Madoc area of Brampton, on a quiet crescent that is just a few streets away from Queen and Rutherford.  With easy access to Hwy 410, it is in an ideal location.</p>
<p>The home itself is almost 2,000 square feet of living space, including the finished basement.  It has 4 bedrooms upstairs as well as a full washroom.  The basement has a family room and another full washroom.  There is even a powder room on the main floor for guests.  The floors throughout the home are new and the kitchen and bathrooms have all been redone.  It has patio doors leading to the backyard from the living room area and the backyard has mature trees and is a great size.</p>
<p><a href="http://www.refinedrealestateteam.com/wp-content/uploads/2015/02/49-Newstead-Feature-Sheet.jpg" target="_blank"><img decoding="async" class="alignnone size-full wp-image-498" src="http://www.refinedrealestateteam.com/wp-content/uploads/2015/02/49-Newstead-Feature-Sheet.jpg" alt="49-Newstead-Feature-Sheet" width="612" height="792" /></a></p>
<p>The best part is that all this upgraded space is available for under $400,000!  Listed at $386,900, the home is a fantastic opportunity to get the space you need at a price you want.  For pictures, a 3D virtual walk through tour and floorplans, visit <a href="http://www.49newstead.com" target="_blank">www.49newstead.com</a>.</p>
<p>We have had lots of interest in the property and I expect it to sell quickly, so get in touch if you would like to know more.</p>
<p>Based on the level of interest in the home, I can say with confidence that now is definitely a good time to sell a home in Brampton.  If you or someone you know is considering selling, please let me know.  I would love to be responsible for what comes next.</p>
<p>Regards,</p>
<p>Jeff</p>
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		<title>What is the average real estate commission in Ontario?</title>
		<link>https://www.refinedrealestateteam.com/what-is-the-average-real-estate-commission-in-ontario/</link>
					<comments>https://www.refinedrealestateteam.com/what-is-the-average-real-estate-commission-in-ontario/#comments</comments>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Wed, 05 Feb 2014 00:19:32 +0000</pubDate>
				<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[selling]]></category>
		<guid isPermaLink="false">http://jeffreyluciano.com/?p=388</guid>

					<description><![CDATA[The below article was written in February, 2014 by the Managing Partner of the Refined team, Jeffrey Luciano. It hasn't been updated but has remained quite popular as the question of commission is definitely of interest to those looking to buy and sell real estate. While the date on the article may be more]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-12"><p><!--<img decoding="async" class="alignnone size-full wp-image-390" src="http://www.refinedrealestateteam.com/wp-content/uploads/2014/02/canadianmoney.jpg" alt="canadianmoney" width="500" height="160" />--></p>
<p>The below article was written in February, 2014 by the Managing Partner of the Refined team, Jeffrey Luciano.</p>
<p>It hasn&#8217;t been updated but has remained quite popular as the question of commission is definitely of interest to those looking to buy and sell real estate.</p>
<p>While the date on the article may be more than seven years ago, the situation hasn&#8217;t changed.  In June, 2022, we&#8217;re still in the same boat.</p>
<p>If you&#8217;re interested in talking further about commission and learning why our clients hire us (and pay a 5% commission), <a href="https://www.refinedrealestateteam.com/contact-us/" target="_blank" rel="noopener noreferrer">get in touch</a>!</p>
<p>Otherwise, enjoy the article and comment with any thoughts or questions.</p>
</div><div class="fusion-separator fusion-has-icon fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:35px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div><span class="icon-wrapper" style="border-color:#af2026;background-color:#ffffff;font-size:15px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;margin-top:-0.5px"><i class="fa-home fas" style="font-size: inherit;color:#af2026;" aria-hidden="true"></i></span><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:#af2026;border-color:#af2026;border-top-width:1px;"></div></div><div class="fusion-text fusion-text-13"><p><!--<img decoding="async" class="alignnone size-full wp-image-390" src="http://www.refinedrealestateteam.com/wp-content/uploads/2014/02/canadianmoney.jpg" alt="canadianmoney" width="500" height="160" />--></p>
<p>Pretty much everybody knows the answer to this question.</p>
<ul>
<li>Your friend who just sold their house knows.</li>
<li>Your favourite news site knows.</li>
<li>Your uncle the contractor knows.</li>
<li>There are 37,000 agents in Toronto and they know, as do the 58,000 agents in Ontario.</li>
</ul>
<p>Everybody knows the answer.</p>
<p>The answer is 5%.  Wait, no, it’s 4%.  Well, around here we pay about 6%.  Actually, it’s 3.5%.  No, no, for sure it’s just over 4%.</p>
<p>Everybody knows the answer.</p>
<p>Unfortunately, everybody has a different answer.</p>
<p>So what’s the right answer?  Who do you trust when you have all these conflicting answers?</p>
<p>Who actually knows the answer?</p>
<p>I am pleased to say that I know the answer.</p>
<p>As of today, February 4, 2014, the average real estate commission in Ontario is&#8230;shoot, I knew this.  It&#8217;s&#8230;uh&#8230;damn.  Time to tell the truth I guess.  I don&#8217;t actually know.</p>
<p>I can see you shaking your head.  Some real estate agent you are Jeff, if you don’t even know the average real estate commission in Ontario.  Isn’t that your pay?  Wouldn’t that be of interest to you?</p>
<p>I understand the frustration, I really do.  If it helps, I can tell you the average real estate commission for my selling clients in 2013.  It was 5%.  Every single one of them paid a commission of 2.5% to me as the listing agent and 2.5% as commission to the purchasing agent.</p>
<p>That’s not a guess, or an estimate, or somehow based on anecdotal evidence.  It’s a fact.  I know it for sure.</p>
<p>When it comes to the average for Ontario though, I don’t know for sure.  I know you expected an answer so I will give you an answer.</p>
<p>My answer is somewhere between 4% to 5%.  Is that a fact?  Absolutely not.</p>
<p>I base my answer on my own experiences, my perception of what impact discount listings have had on the market (limited, by the way) and my discussions with hundreds of agents about commission.</p>
<p>My answer is informed by my work as a full time Realtor, but make no mistake, it’s not the answer.</p>
<p>Why don’t I know the answer?  Well, I could blame it on government rules, the economy, the great ice storm of 2013, but in truth, I don’t know the answer because nobody does.</p>
<p>In order to give us the answer, we need to know how much the listing agent got paid and how much the buying agent got paid &#8211; and we need to know it for every transaction in Ontario.</p>
<p>It’s actually easy enough to see what buying agents get paid.  Every listing on MLS has a mandatory field that the listing agent fills in with the commission the seller is willing to pay.</p>
<p>While there are variations depending on what time period you are looking at, what type of home or what area, you can ask for the average buying agent commission and get the answer.  Give a good agent a little bit of time to look into it and he or she could absolutely tell you fun facts like:</p>
<ul>
<li>There were 191 detached homes sold in Brampton in December of 2013.  172 of these 191 sales offered 2.5% plus HST.  So about 90% offered 2.5% plus HST.  Nine of the houses offered more than 2.5% and the other nine offered less than 2.5%.</li>
</ul>
<p>Or:</p>
<ul>
<li>There were 68 duplexes sold in Toronto in all of 2013.  59 of these 68 sales offered 2.5% plus HST.  So about 87% offered 2.5% plus HST.  Two of the duplexes offered more than 2.5% and the other seven offered less than 2.5%.</li>
</ul>
<p>This data for the purchasing agent’s commission is available and a good agent can tell you exactly what is going on here so you can make an informed decision.</p>
<p>It is the other half of the data we need, on the listing side, that poses the problem.</p>
<p>Unlike the commission paid to the buying agent, the commission paid to the listing agent isn’t a field that is required to be filled out on MLS.  It doesn’t even exist as a field, actually.  This information is known to only three parties.</p>
<h3>The Seller knows.</h3>
<p>They decide how much of a commission they are willing to pay their agent to list their home.  Every real estate transaction that uses a real estate agent signs a listing agreement, and this listing agreement says it in black and white.</p>
<h3>The Listing Agent knows.</h3>
<p>He or she is the one who does a listing presentation for the Seller.  He or she explains why they should be hired, what they would do for the Seller, and how much of a commission they charge.  When the Seller signs that listing agreement, that agent knows exactly how much they will be paid when they sell the house.</p>
<h3>The Listing Real Estate Brokerage knows.</h3>
<p>The first field that is filled in on the listing agreement is the brokerage for which the listing agent works.  Brokerages are responsible for ensuring that all transactions, funds and paperwork are handled in accordance with the Real Estate and Business  Brokers Act, as well as any other laws, rules and regulations.  They receive and then remit funds to the listing agent after any splits on commissions are applied.</p>
<p>These three parties (the Seller, the Listing Agent and the Listing Brokerage) are the only ones who know how much the listing agent is paid in commission.</p>
<p>Individual sellers are obviously not getting together to share that data anytime soon and neither are individual agents.  Listing brokerages could in theory ask all their franchises to provide that data in order to aggregate it and find the average, but to my knowledge, none of them do.</p>
<p>Even if they did, it would only show what sellers pay who hire Keller Williams Realty agents, or Re/Max or Royal LePage, etc.  I happen to think Keller Williams’ agents are the best agents in business, so I wouldn’t be surprised if sellers paid more for that expertise and skill.</p>
<p>This leaves us pretty close to where we started.  Namely, that there is no definitive answer to the question of what the average real estate commission is in Ontario.</p>
<p>This is a real shame, as it’s an important question.  If you are planning on selling your home, interviewing agents and trying to make a choice between them, you need to know what’s normal to pay for their help.  No one likes the thought of being taken advantage of and we all want to compare our cost against others to make sure that isn’t happening.</p>
<p>Given the difficulty in comparing realtor fees, I suggest you keep two things in mind that will make the decision process easier.</p>
<p><strong>Firstly</strong>, when you hire a realtor to sell your home, remember you aren’t buying a product.  You’re hiring a service.</p>
<p>We all know that products can reasonably be expected to be similar.  Not identical, but pretty damn close.  If you buy a pair of scissors, you know it will cut paper.</p>
<p>Services, on the other hand, can vary wildly.  If you need your house painted and you hire a professional painter, the service they provide is hopefully tidy, thorough and high quality.  If you hire your friends with the promise of pizza and beer afterwards, your house will still be painted, but probably more of it than you wanted.</p>
<p>Compare the service each realtor is offering against what commission they are charging and you will find it far easier to make your decision.  A good agent does so much more than fill out a form on MLS and  tell you where to sign an offer.  Ask a good agent what they do for you and then sit back and get comfy, because they will be talking for a while.</p>
<p>After you interview agents, make your decision based on what is most important to you, not simply on the commission rate they charge.</p>
<p><strong>Secondly</strong>, you now know that there is no such thing as the average real estate commission in Ontario, and this is powerful information.</p>
<p>No one can second guess your choice of a realtor and the commission charged with comments about how the average is “actually much lower than what you paid.”  They don’t know that.  They can’t.  They are misquoting, mistaken or flat out making it up.</p>
<p>Knowing this makes it easier to focus less on what other people are paying or have paid and instead on finding the realtor that is the right fit for you and your needs.</p>
<p>If you are considering selling your home, I hope this helped shed some light onto the murky world of real estate commissions.  If you know someone who is considering selling their home, please pass on this article to them.</p>
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		<title>Should I Stay or Should I Go?  Reasons to Sell Your House</title>
		<link>https://www.refinedrealestateteam.com/should-i-stay-or-should-i-go-when-to-sell-your-house/</link>
					<comments>https://www.refinedrealestateteam.com/should-i-stay-or-should-i-go-when-to-sell-your-house/#comments</comments>
		
		<dc:creator><![CDATA[Jeffrey Luciano]]></dc:creator>
		<pubDate>Thu, 16 Feb 2012 17:04:57 +0000</pubDate>
				<category><![CDATA[Selling]]></category>
		<category><![CDATA[bubble]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[statistics]]></category>
		<guid isPermaLink="false">http://jeffreyluciano.com/?p=104</guid>

					<description><![CDATA[If you are a homeowner, you have likely been riding a bit of an emotional roller-coaster these last few years. On the one hand, there are near constant articles in the media about the precarious nature of the Canadian housing market.  Every day seems to bring another expert declaring a housing bubble, a forecast of]]></description>
										<content:encoded><![CDATA[<p><a href="http://jeffreyluciano.com/wp-content/uploads/2013/01/houseforsale.jpg"><img decoding="async" class="alignnone size-full wp-image-157" alt="houseforsale" src="http://jeffreyluciano.com/wp-content/uploads/2013/01/houseforsale.jpg" width="500" height="160" /></a></p>
<p>If you are a homeowner, you have likely been riding a bit of an emotional roller-coaster these last few years.</p>
<p>On the one hand, there are near constant articles in the media about the precarious nature of the Canadian housing market.  Every day seems to bring another expert declaring a housing bubble, a forecast of 10 to 25% drop in value in overheated markets like Toronto or Vancouver or dire warnings about debt levels.</p>
<p>On the other hand, the sales statistics published by the real estate industry trumpet steady &#8211; and in some cases astounding &#8211; growth in sale prices and home sales.  In many neighbourhoods across the GTA, postcards and brochures in the mailbox show dramatic local sale price increases and urge you to call now to get a free valuation.</p>
<p>With apparently conflicting information being presented, it is difficult to decide who to believe.  <span id="more-104"></span>Should we sell our houses next week before everything falls apart?  Should we hold steady and enjoy living in our homes and watching its value rise and rise?</p>
<p>I will give you my opinion shortly, but it is important to start by having a closer look at the news stories so that we can take what either side says with a grain of salt.</p>
<p>If we take a closer look at the news stories and reports out there, we see that the confusion stems from a disconnect between what <strong><span style="text-decoration: underline;">has</span></strong> been happening in the real estate market and predictions about what <strong><span style="text-decoration: underline;">will</span></strong> happen in the real estate market.</p>
<p><strong>Looking Back</strong></p>
<p>One group of stories tells us that in most parts of Canada, the real estate market has done very well in the last few years.  Below are links to a couple of articles that fit this mold.</p>
<p><a href="http://www.moneyville.ca/article/1127140--gta-condo-sales-climb-24-to-record-in-2011" target="_blank">GTA condo sales climb 24% to record in 2011</a></p>
<p><a href="http://www.moneyville.ca/article/1128441--new-home-prices-nudge-higher-in-december" target="_blank">New home prices nudge higher in December</a></p>
<p>Currently, the pro-real estate stories are, generally speaking, relying on statistics.  Behind every newspaper headline about housing prices or sales are statistics where organizations like Canada Mortgage and Housing Corporation, Canadian Real Estate Association or the Toronto Real Estate Board look at the most recent data and compare it against a previous period, be it month or quarter or year.</p>
<p>Such statistics tend to be of a general nature and broad trends are extrapolated for the media to report.  If you want to know the average sale price of a resale condo in Brampton last month compared to 12 months ago, you need to look at the actual source data, as the media will more likely be reporting on average resale prices in the GTA.  This doesn’t mean the data is wrong or the headline inaccurate, but it is a generalization and based on averages.  Individual cases can and do differ from the average.</p>
<p>That said, such stories use historical data and for the last few years, the historical data shows a very positive trend in most of the country, with sale prices rising.  Indeed, in Toronto, prices are up 8.5% over the past year.</p>
<p><strong>Looking Forward</strong></p>
<p>There is a second group of stories that focuses more on what is coming than what has taken place to date.  Indeed, an easy way to recognize these stories is to note when the only reference to the past is used to bolster the argument that such growth and appreciation is unsustainable and is a sign of a real estate bubble.   Here are links to two stories that focus on that possibility.</p>
<p><a href="http://www.theglobeandmail.com/report-on-business/economy/economy-lab/daily-mix/merrill-classic-bubble-signs-in-canadian-housing-market/article2276241/" target="_blank">Merill: ‘Classic bubble’ signs in Canadian housing market</a></p>
<p><a href="http://www.torontolife.com/daily/informer/to-market-to-market/2011/03/04/bmo-canada-real-estate-market-heading-for-bubble%E2%80%94but-not-toronto/" target="_blank">BMO:  Canada real estate market heading for bubble – but not Toronto</a></p>
<p>These articles are predictive rather than historical.  Without delving too deeply into the esoteric aspects of critical thinking, we can identify two different types of predictions.</p>
<p>The first is a conditional prediction, where X will happen as a result of Y.  This is an area that economists (and experts in other fields) do quite well at when it comes to predictions.  An example of this would be “All else being equal, unemployment will go up if the minimum wage is increased.”  In essence, the presence of or change in one factor will influence another factor.</p>
<p>The second is just a generic old prediction, where the prediction is not based on a condition.  This is the type of prediction that often shows up in headlines in newspapers and on the nightly news.  An example of this would be “Canadian housing markets to drop in 2012.”  On the face of it, the prediction seems quite clear as there are no conditions attached to it.  In many cases, reading the article reveals that there are indeed a number of conditions attached to the prediction and that things are likely not as gloomy as you would have initially thought.</p>
<p><strong>See the Headline but Read the Article</strong></p>
<p>How then, do we form an opinion with any confidence?  With our busy lives, we all have limited time to spend on areas outside of our interests, job, family and friends.  Snippets of news on our homepage, Facebook and nightly newscasts give us an indication of what is going on but we often don’t have the time to look into it further.  We often form general opinions on a topic such as the real estate market based on these headlines.  While such shortcuts are useful in giving us a perspective, it is important to look beyond the headline and read the article itself.  In many cases, the headline presents one scenario but the article itself seems to tell quite a different story.</p>
<p>A fantastic example of this can be found in an article from the Economist.</p>
<p><a href="http://www.economist.com/node/21546057" target="_blank">Canada’s housing market:  Look out below</a></p>
<p>With a subtitle of “After years of lecturing America about loose lending, Canada now must confront a bubble of its own” you would think the forecast is indeed very gloomy.</p>
<p>If you don’t feel like wading through the piece, I will let you know that in its conclusion, it states that there&#8217;s actually no bubble, just a &#8220;balloon&#8221; that might deflate slowly.   It follows up this statement with a warning that low interest rates mean &#8220;the balloon could get bigger &#8211; perhaps big enough to become a fully fledged bubble after all.&#8221;  It is a shame that the editors at the Economist misrepresented the article with the title they used and it embarrassing to see such a respected publication end an article with such a vague and unsubstantiated comment.</p>
<p>If I knocked on your door to sell you flood insurance and told you when you opened the door that this entire area will be flooded tomorrow, you would likely be alarmed.  If I supported that statement by telling you that it is forecast to rain tomorrow and the rain system could get bigger – perhaps big enough to become a monsoon, I imagine you would firmly close the door in my face.  You certainly would not state a flood is coming when the topic of weather came up at work the next day.</p>
<p>By <strong><span style="text-decoration: underline;">seeing</span></strong> the headline but <strong><span style="text-decoration: underline;">reading</span></strong> and analyzing the article, we make certain that our understanding of the topic is both deeper and more accurate.</p>
<p><strong>The big question – sell or stay?</strong></p>
<p>I promised to give you my opinion on whether selling or staying is the best thing to do in this market.  As with many complicated questions, a simple answer is likely to not work in all situations.  Nonetheless, a promise is a promise, so I will keep it as brief as I can.  Answer these questions:</p>
<ul>
<li>Are you relying on the appreciation in your property to allow you to pay off other debts when you eventually sell?</li>
<li>Do you find it difficult to meet your monthly payments (car, credit cards, and utilities) because of your mortgage payment amount?</li>
<li>Are you not able to afford vacations, luxury items, house repairs or renovations or replacing appliances when needed?</li>
</ul>
<p>If you answered yes to any of these questions, I would urge you to seriously consider selling your house now.  Being in a situation where you need your house to have appreciated considerably in order to cover off other debt, or where you have difficulty paying for the things you need and no ability to pay for the things you want, is incredibly stressful.  Relying on continued appreciation of your house in such a situation is very risky and a slow-down or slight dip in the real estate market could remove your ability to use your house sale as an escape from that debt and lack of finances.</p>
<p>If you answered no to all of these questions, then staying in your home is reasonable.  From all I have read and seen, the real estate market in the GTA is not likely to drop by any large amount over the next couple of years.  Interest rates are projected to stay at these historic lows (or close enough) so you can refinance your mortgage at lower rates and pay down considerable principal on your house.  As long as you can afford the house you are in and you can tolerate a slowing down or slight dip in the real estate market, then you are in a good position.</p>
<p>If you are interested in selling your house or refinancing it to take advantage of the low interest rates available for mortgages, please <a title="Contact Me" href="http://jeffreyluciano.com/?page_id=2">contact me </a>to discuss it further.</p>
<p>Regards,</p>
<p>Jeff</p>
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