Jeffrey Luciano

About Jeffrey Luciano

It’s a pleasure to meet you! I’m Jeff, a full-time real estate agent, living in Toronto and working in the greater Toronto area. In addition to my professional designations I have a BA in Sociology from McMaster University and an MBA from the University of Toronto. My undergrad degree in Sociology has influenced how I work with my clients, and I strive to make sure that during every step of the process my clients feel comfortable and in control. Many of my clients tell me they chose to work with me because they immediately felt they could trust me.

In real estate, comparing properties is extremely common. What do you do when it’s more apples to oranges than apples to apples? Here’s how we overcome that issue.

Apples to Apples

2020-08-14T18:15:56-04:00August 14th, 2020|

The idea that you can get a discount if you buy a property without your own agent is a myth, just like unicorns. The idea is nice, it seems like it may be something that could be real, but at the end of the day, it’s not. Here’s why it doesn’t really exist.

The Myth of the No-Agent-Discount

2020-07-31T15:43:56-04:00July 31st, 2020|

Not all real estate transactions make logical sense. Sometimes, emotional decisions result in unexpected outcomes. Here’s how you avoid bad outcomes and create good results by focusing on the emotional side in the right way.

Logic makes you think, emotion makes you act.

2020-07-03T14:30:00-04:00July 3rd, 2020|

When you overprice a property for sale on the hopes that it will somehow sell for more than it’s worth, the results are predictable and very sad. It always goes down exactly the same way.

What’s the worst that could happen?

2020-06-05T14:27:21-04:00June 5th, 2020|

After preparing, searching, debating and deciding, you’ve found a home to buy. Now it’s time to put a number on the offer…but what’s the number? Here’s how we make sure our clients avoid buyer’s regret and understand what price to pay.

Sure, it’s nice, but what’s it worth?

2020-05-29T15:27:17-04:00May 29th, 2020|

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